Frequently Asked Questions for 2021


3 Day/Full Event tickets available at this time – >>

2021 Ticket Sales FAQ

We know there are many questions about tickets, volunteer and church sales.

Unfortunately, the answers we have right now are subject to change.  We appreciate your grace and flexibility as we look toward a great event celebrating 20 years of Unity in Christ this August at Unity Christian Music Festival.

What tickets are now available?

Buy tickets now using this link >>

Unity 2021 3-Day passes are now on-sale and free tickets for kids 5 and under can be printed at the time of any adult ticket purchase. You can purchase tickets for Unity 2021 at iTickets >>

How can I purchase One-Day tickets?

The situation with One Day tickets is also up in the air. We MAY offer One Day tickets at some point closer to the festival, but we cannot promise that this will happen or how many will be available.

Because of possible restrictive capacity limits for Unity 2021 and the need to more closely track admissions, we are currently only offering full event / three day tickets.  Any single or two day ticket purchased in 2020 and retained by the guest will be honored as originally issued for the 2021 event. (These are our plans at this time. If the need for changes arises, we will contact each ticket buyer individually to review options and resolve any issues.)

Kids 5 and under are still free . . . but there is an important new step to the process

Kids 5 and under will again be free in 2021.  Any child celebrating their 6th birthday after August 14, 2021 is eligible for free admission to Unity 2021 when entering with an adult.

Because of the possibility of restrictive capacity limits for Unity 2021, all children entering with this free admission will need a ticket.  Free 5 and under Unity tickets are available at the time of any ticket purchase completed in 2021.  Because specific attendance and capacity numbers may be more important this year, please make sure you request only the number of 5 and under Unity tickets that you will use for kids who will be attending Unity 2021 with you.

Guests that purchased tickets during 2020 should contact along with your original ticket order email and the number of free five and under passes you will need.

What if there are capacity restrictions on attendance?

Because of fast changes related to vaccination and other issues surrounding COVID, at this time there are no known capacity limits for Unity this August, 2021.  However, we have to be prepared if there are capacity limits more restrictive than past events.

If we encounter restrictions on attendance, we will honor the tickets that were purchased for 2020 and held by our Early Bird customers. This first group will also include those who donated their 2020 ticket to Unity and then repurchased 2021 tickets.

After that, we will honor tickets in the order they were sold until we reach the number allowed.

What if I already purchased tickets for 2020?

Any ticket purchased and retained for Unity 2020 will be honored for Unity 2021. We have switched to a new ticketing service (, so previously purchased Eventbrite tickets may need to be reprinted. We plan to email all early ticket buyers with this information soon.

What about church ticket sales and family passes in 2021?

We PLAN to offer church ticket sales, including Family Passes, in May/June.  We are HOPING to have a clearer picture by then of whether there might be any limits on attendance. Those who choose to wait until May/June to buy tickets at church (either to save money on fees or to take advantage of Family Pass pricing) are taking a calculated risk, since they would be further back in line in the event of attendance restrictions. Obviously, this is NOT what we want and not what we are praying will happen but we want to be transparent about the possibilities.

I want to volunteer.   When will information about volunteer opportunities be available?

Our volunteers are a critical and valued part of Unity.   We look forward to connecting with you soon, but we do not yet know if we can offer and operate all “usual ” areas of the festival, so we also do not know how many volunteers will be needed.  We hope to be able to begin signing up volunteers soon, but again, if someone is volunteering primarily to get free entry, we cannot guarantee this will happen if we are restricted on attendance or in our operations.

What is the possibility of attendance or capacity limitations?

Our prayer is that NONE of the possible restrictions will happen and we can welcome every guest and volunteer who wants to be a part of Unity 2021. This is our heart’s desire, but our first mission will be to hold the best event we can in a way that allows the festival to survive the current pandemic and move forward in 2022 and beyond.

Will Unity 2021 be different from what we may have experienced in the past?

We are planning to make Unity as close as possible to what you have previously experienced, but there may be some changes.  We have a great set of confirmed Main Stage headliners ( for King and Country, Matthew West, TobyMac ) and a full line up of others on the Main Stage.   All ticket buyers need to know that actual artists may vary and your Unity tickets are for entrance to the Main Stage area and a full schedule of Main Stage artists. It is not necessarily a ticket for a specific artist. To review our current 2021 lineup, please visit our website at

Unity is working proactively with the Muskegon County Health Dept. to produce a safe, fun, outdoor family event. As such, we will abide by any mandates in place at the time of the event and are counting on the Unity family to cooperate and do everything they are asked, to allow the event to happen. As the event dates of August 11-14 draw closer, we will send all ticket holders detailed updates on what to expect and what their part may be in helping Unity 2021 take place. Please pray with us that there are NO restrictions by the time Unity happens. Either way, we are anxious to praise God together at Unity this summer!

Reserved Seating

Reserved seating is sold out for 2021.

Unity Family Memberships

Unity Family Memberships are sold out for 2021.

Refunds and exchanges

In the event of full event cancellation because of the COVID pandemic in 2021, customers will have the option of donating ticket cost to the festival, holding their ticket for 2022 or if requested, tickets will be refunded.

In the event of other cancellations or delays due to non-festival controlled factors, such as natural disasters, severe weather, health or disease situations, terrorist acts or threats or any government ordered cancellation or delay, Unity festival will honor all pre-sold tickets for future events (or for the next scheduled festival).  Refunds will not be issued for these situations.

On full cancellation, face value only will be refunded – no refund on ticket fees

Unity General FAQ

Here are some general FAQs that relate to any year at Unity.   Keep in mind that the specifics outlined in this FAQ may change as we get closer to the event and have a better understanding about any possible restrictions that may be imposed.

1. How will we know when, where and even if specific artists will be signing autographs and selling merchandise?

It is totally up to the discretion of performers and artists if they will be available for public meetings and signings. The performers are under no obligation to participate in these types of activities. Historically most Unity artists do meet with the public in the merchandise tent after their time on stage. Because we have no idea if artists will or will not participate, there will be no advance announcement. If you are interested in meeting with a specific artist, go to the main merchandise tent after they have completed their time on stage and check with merchandise volunteers.

2. Are coolers allowed at Unity?

Due to security and insurance rules, coolers are not allowed inside the festival grounds. Bags are subject to inspection at any time. Even though coolers are not generally allowed, we hope it will not cause a major inconvenience. Our family friendly prices are a crowd pleaser and much easier than lugging your cooler around anyway.  Personal / purse-sized soft-sided insulated bags are allowed.

3. How do I contact “Alive on the Lakeshore” Board members or Unity organizing committee members?

The best way to reach us is by emailing:

Call: 231-773-3361

4. How does my band apply to play at Unity?

The Talent Competition will not be held in 2021. Unity does not currently have artists openings available for 2021. Check back in the fall for details related to 2022.Each year we host a talent search competition for new bands. Details are typically posted on the website in late Fall or early Winter. Please check back at for details on how and where to apply.  Due to volume, the festival is not able to respond to emails, packages or links that are sent to us directly during the year.

5. Is there handicap seating and parking available at Unity?

We have developed a special Unity Festival Handicap Parking and Access policy to help communicate our commitment to serving the special needs of Unity guests.

6. What time do the gates open / when will I be able to get into the festival?

Wednesday gates open at 4:00 p.m.
Thursday, Friday and Saturday gates open at 1:00 p.m.

7. How do I know who is performing at Unity this year? I read listings on the website and on apps like Bands In Town … are those “official”?

The information on the Bands In Town app and on and other third-party websites are sometimes out-of-date and even completely erroneous.  For up-to-date information on who is performing at the festival, please check out our event schedule pages

8. Are cameras allowed at Unity?

Our agreements with the artists and their management restricts the types of allowed cameras on the grounds. Only small, snapshot type cameras are allowed on the grounds. Any commercial cameras or cameras with interchangeable lenses will not be allowed on the festival grounds.

Legitimate media representatives or commercial photographers must apply and obtain credentials BEFORE the event by contacting the media and marketing coordinator.

9. What is the Unity Christian Music Festival?

The Unity Christian Music Festival is a four day festival, focused on the best in Christian music, but also including great food, fellowship and family fun!  In addition to our three full days, Unity also includes a full night of totally free concerts during our Day Zero pre-event the Wednesday before the festival.

10. Why was the Unity Festival started?

The festival was started to bring Christians together for public praise, worship and fellowship; to provide a wholesome, family valued entertainment alternative and to raise funds and recruit volunteers for area Christian ministries.

11. Who puts the Unity Festival together?

The Festival is presented by Alive on the Lakeshore, a group of local Christians who want to present wholesome, Christ centered, family valued entertainment options in West Michigan.

12. Will there be seats or chairs? Or do we need to bring our own blankets and chairs?

There are no chairs or seats provided in the main concert stage areas – However, you are free to bring your own lawn chairs or blankets to sit on during the events! Please review out seating policy for additional information: Seating Policy

13. Is there camping at Unity Christian Music Festival?

There is no on site camping space available but there are multiple options in Muskegon and surrounding area for camping. For more options visit our lodging/ camping page.

14. Are pets allowed at Unity Christian Music Festival?

No pets are allowed at Heritage Landing (the home of Unity Christian Music Festival).

15. Are wagons and carts allowed at Unity Christian Music Festival?

Because of limited space in the concert area wagons and carts are not allowed to be used or stored inside the main concert area.  You can still use your cart / wagon to transport your kids, blankets, chairs, etc. to your seating area but it must then be moved back to your car or our designated cart corral.  Foldable carts/wagons can be left under your seats in the concert area.   Unity will provide an unmanned/unsupervised cart corral near the entrance gate.  Watch for signs as you enter Heritage Landing or ask any usher for directions.

16. No weapons are allowed on the Unity Festival grounds


Each year, over 700 volunteers are needed to make the festival a success and we are truly thankful for each and every person!  Your willingness to volunteer at Unity will help touch the lives of others.  Fill out your application now.

Apply Now >>