About Unity

The Unity Christian Music Festival is the flagship event of Muskegon, Michigan based non-profit (501c3) Alive on the Lakeshore.  In addition to Unity Christian Music Festival, Alive on the Lakeshore produces a number of other events across Michigan every year and operates the web site www.UnityChristianEvents.com

Each year the Unity Christian Music Festival partners with other Christian-based non-profits.  This year’s partner ministries include:

  • Bridge to Life
    Don and Becky Smith
    17194 VanWagoner Road
    Spring Lake, MI 49456
    Phone: 616-846-1051
    Email: bridge2life@hotmail.com
  • First Priority of Muskegon
    Jim Keck
    PO Box 5314
    North Muskegon MI 49445
    Phone: 231-744-8973
    Email: tmkeck1@juno.com
  • Reach the Forgotten Ministries
    Scott Hall
    3940 Fruit Ridge Road NW
    Grand Rapids, MI 49544
    Phone: 616-784-4620
    Email: shall@forgottenman.org
  • Fresh Coast Alliance
    Joe Whalen
    1190 E. Apple Avenue
    Muskegon, MI 49442
    Phone: 231-740-9566
    Email: joew@freshcoastalliance.org
  • Kingdom Homestead / Empowering Kids
    Deb  Yonkers
    2735 E Apple Avenue
    Muskegon, MI 49442
  • Love INC of Muskegon County
    Matt Kaley
    2735 E. Apple Ave Suite A
    Muskegon MI 49442
    Phone: 231-773-3448
    Fax: 231-773-4007
    Email: mattk@loveincofmuskegon.com
  • Make A Difference Ministry
    Dave and Carole Nordstrom
    PO Box 5334
    North Muskegon, MI 49445
    Email: cjn560@aol.com
  • Muskegon Community Radio
    Bill Erickson
    PO Box 1511
    Muskegon MI 49443
    Phone: 231-563-6280
    Email: irock@heyradio.com
  • Muskegon Pregnancy Services
    Debbie Null
    1775 Wells Ave
    Muskegon MI 49442
    Phone: 231-726-2677
    Fax: 231-726-2236
    Email: debbie@bestoptions.org
  • Muskegon Rescue Mission
    Dan Skoglund
    1715 Peck Street
    Muskegon MI 49441
    Phone: 231-727-6090
    Fax: 231-722-7030
    Email: dskoglund@muskegonmission.org
  • Urban Family Ministries
    Noelle Gable
    543 Eastern Avenue SE
    Grand Rapids, MI 49503
    Phone: 616-365-9009
  • West Michigan Teen Challenge
    David Russell
    440 E. Pontaluna Road
    Muskegon MI 49444
    Phone: 231-798-7927
    Email: davidr@wm-tc.com
  • West Michigan Youth for Christ
    Stacey Oswald
    PO Box 2678
    Grand Rapids MI 49501
    Phone: 616-477-9460
    Email: gharden@wmyfc.org
  • Unity Christian Music Festival  / Alive on the Lakeshore
    Kevin Newton
    2735 E. Apple Avenue Suite D
    Muskegon, MI 49442
    Phone: 231-773-3361

Here is what our ministry partners are saying about their involvement with Unity Music Festival:

I personally saw great value for the community in the Unity Music Festival concept which is why my wife and I both got deeply involved starting with the very first year. We work with teenagers who know very little to nothing about Christianity and most have no concept of what Christian music is. It’s fun to give them exposure to the styles of music they love but with positive messages and with positive role models performing the music. Plus we’ve seen a number of teens come to Christ thru Unity Music Festival’s ministry.

We also love getting the teens involved in serving at Unity with us. Working side by side with them and seeing how much they love serving has been awesome. The way they serve shows us that they are looking for a purpose for their life.  We’ve made so many ministry connections thru Unity, some who have helped us and some that we were blessed to be able to help. Unity is a gold mine for contacts, connections and networking.  At Unity 2016 I made a connection with a youth pastor from Uganda. He came and visited our youth ministry that we call M.A.D. HOUSE. He took the concept to Uganda and now runs a M.A.D. House of his own. We are providing him with some support and help and our kids and his kids are connecting on line. He signs his messages, ‘Mad House Uganda.’

Dave Nordstrom, Director, Make a Difference Ministries (M.A.D. House)

“Unity Fest is by far the best way for us to gain exposure to the broader Christian public.  Even though we have existed for almost 20 years, we have always been “under the radar” in the Grand Rapids area.  Being at Unity gives us exposure to people and churches we would never have connected with.  It also allows our Teen Leadership participants a chance to volunteer and experience life outside of the urban Grand Rapids area.  Another bright spot is it allows the staff and volunteers to share their hearts with people and encourage others who are on a walk similar to theirs in ministry.  ‘It can be very lonely in ministry sometimes and when you can sit and talk with others who understand, your hearts become connected and you both feel lifted and encouraged when you leave,’ stated one staff person who worked the UMF booth.  Unity is an important part of our summer on many different levels from teen volunteers to exposure to new donors and volunteers!”

Noelle Gable, Program Director, Urban Family Ministries



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For General Info Call: ‪(231) 224-6034
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Each year, over 700 volunteers are needed to make the festival a success and we are truly thankful for each and every person!  Your willingness to volunteer at Unity will help touch the lives of others.  Fill out your application now.

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