Donate to Unity Music Festival and Alive on the Lakeshore

Giving options:

While we welcome cash donations, if you would like to consider a stock gift, major gift, or another unusual type of giving or would like to talk with us directly about giving options, please contact or call 231-224-6034 to discuss options.

Learn more about the Unity story and why your help is important

Over the past 21 years, the Unity Christian Music Festival has grown into one of America’s largest Christian festivals. Unity is based in Muskegon, MI, and is THE largest event in Muskegon each year, drawing over 50,000 attendees at the 4-day family event.

Unity is an economic engine, bringing millions of dollars to local businesses each year. Over 750 volunteers give their time to produce a “family affordable”, fun and safe event at Heritage Landing on the shores of Muskegon Lake.

Unity’s mission, passion, and reason for being are to support Christian ministries. In 20 years, Unity has raised and donated over $1.25 Million to our partner ministries, including $330,000 during the COVID-19 pandemic of the past two years, when ministry fundraising was difficult and the needs were exploding. Most of the profits each year are donated and put to work providing food, shelter, counseling, and other needs in our region.


The Unity family holds thousands of individual stories. Stories of families connecting, relationships being healed, prayers being answered. Hundreds have found Jesus as Savior and thousands have recommitted to Him as their Lord, inspired by the music, message and atmosphere at the festival. Fans have seen their favorite Christian music superstars, discovered new favorite bands, participated in activities for the whole family,  and enjoyed the guilty splurge of a delicious variety of food vendor goodies.

Ministry displays fill the festival grounds; a chance for the Body of Christ, the Church, to learn more about each outreach, look for places to volunteer, donate, encourage and support those that touch their hearts. At Unity, believers are encouraged to put their faith into action, further supporting the dozens of ministries that are present.

Live music events are powerful. They can move us deeply, motivate us and give us comfort. The community that is formed at each festival continues long after and lifelong friendships have been formed just waiting in line to get in! Something special happens each year at Unity. Something we need.


Thanks for helping support Unity with a generous gift. Our goal is to continue blessing and supporting area non-profits through successful family-friendly events. God bless you all!

Contact to give today.


Purchase tickets online

For General Info Call: ‪(231) 224-6034
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Each year, over 700 volunteers are needed to make the festival a success and we are truly thankful for each and every person!  Your willingness to volunteer at Unity will help touch the lives of others.  Fill out your application now.

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