About Unity

The Unity Christian Music Festival is the flagship event of Muskegon, Michigan based non-profit (501c3) Alive on the Lakeshore.  In addition to Unity Christian Music Festival, Alive on the Lakeshore produces a number of other events across Michigan every year and operates the web site www.UnityChristianEvents.com

Each year the Unity Christian Music Festival partners with other Christian-based non-profits.  This year’s partner ministries include:

  • Bridge to Life
    17194 VanWagoner Road
    Spring Lake, MI 49456
    Phone: 616-846-1051
    Email: bridge2life@hotmail.com
  • First Priority of Muskegon
    PO Box 5314
    North Muskegon MI 49445
    Phone: 231-744-8973
    Email: tmkeck1@juno.com
  • Grand Rapids/Holland/Muskegon-Youth for Christ
    PO Box 2678
    Grand Rapids MI 49501
    Phone: 616-477-9460
    Email: dkregel@wmyfc.org
  • Holland Rescue Mission
    356 Fairbanks Avenue
    Holland MI 49423
    Phone: 616-396-2200
    Fax: 616-396-6801
    Email: rachaeln@hollandrescue.org
  • Love INC of Muskegon County
    2735 E. Apple Ave Suite A
    Muskegon MI 49442
    Phone: 231-773-3448
    Fax: 231-773-4007
    Email: mattk@loveincofmuskegon.com
  • Make A Difference Ministry
    PO Box 5334
    North Muskegon, MI 49445
    Email: CLMADHouse2000@aol.com
  • Muskegon Community Radio
    Bill Erickson
    PO Box 1511
    Muskegon MI 49443
    Phone: 231-563-6280
    Email: irock@heyradio.com
  • Muskegon Pregnancy Services
    PO Box 1703
    Muskegon MI 49443
    Phone: 231-726-2677
    Fax: 231-726-2236
    Email: priscilla@bestoptions.org
  • Muskegon Rescue Mission
    1715 Peck Street
    Muskegon MI 49441
    Phone: 231-727-6090
    Fax: 231-722-7030
    Email: dskoglund@muskegonmission.org
  • Spiritual Care Consultants
    2735 E Apple Avenue
    Muskegon, MI 49442
    Deb  Yonkers
  • Urban Family Ministries
    543 Eastern Avenue SE
    Grand Rapids, MI 49503
    Phone: 616-365-9009
  • West Michigan Teen Challenge
    David Russell
    440 E. Pontaluna Road
    Muskegon MI 49444
    Phone: 231-798-7927
    Email: davidr963@comcast.net

Here is what our ministry partners are saying about their involvement with Unity Music Festival:

“Being a Unity Festival ministry partner has given Love In the Name of Christ, (Love INC) the opportunity to showcase our ministry to the largest Christian venue in the community. It is energizing to share about our ministry and learn about others, while getting our own spirits lifted through the inspirational entertainment.”

— Gail Kraft, E xecutive Director, Love in the Name of Christ–Muskegon 

“Muskegon Rescue Mission is privileged and proud to be a ministry partner with Unity Christian Music Festival. During the festival, we have the opportunity to greet many of our donors as well as meet potential new donors as we present t he work of t he mission. It also provides a way for our donors to volunteer, and t hey love being involved with t he best event in t he city! We also thank the Lord for the financial help t hat Unity contributes to the work of this ministry.”

— Dan Skoglund, Director of Development, Muskegon Rescue Mission


Each year, over 700 volunteers are needed to make the festival a success and we are truly thankful for each and every person!  Your willingness to volunteer at Unity will help touch the lives of others.  Fill out your application now.

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